Putting is difficult. Three novice golfers were tasked with keeping scores at a local country club tournament. While mulling over the 3-putts and multiple bogeys and trying to not be bored, we discovered a croquet mallet and found it to have very consistent straight putts.

The thought process began. Why isn’t there a putter in the market that builds the perfect setup to give the golfer a perfect stance, alignment and somewhat force a pendulum swing? Soon after we thought we had the best thing since sliced bread, Rules of Golf was introduced to us and then began the journey, the long nights of brain-storming and design iterations.

Fast Forward: V3ktor Putter

After multiple iterations, we landed at V3ktor Putter version 9.4. (26th iteration).

V3ktor putter had one mission. MAKE PUTTING EASY. To do this, we built-in design features that “force” a CONSISTENT SETUP. Let the putter sit on the ground, this is the putter HOME position. From here, let the putter shaft guide the STANCE. From the stance and the putter length, the golfer eyes are directly above the putter head where the hitting face is the same size as the ball. Line the edges of the ball to the width of the hitting face. This completes the CONSISTENT SETUP, STANCE and ALIGNMENT.

Now, the SWING. The stance has forced the elbows closer to the golfer’s body which reduces the tendency of an arced swing. An arc swing causes “push” or “pull” in a putt. The resulting PENDULUM SWING sends the ball in the intended direction. The negative loft and the center of mass located above the equator of the ball result in QUICK ROLL INITIATION.

Let’s recap. How does V3ktor Putter make putting easy? Who / What is controlling the putt?

SETUP: Putter

STANCE: Putter

ALIGNMENT: Putter

READ THE GREEN:: Golfer (Sorry, we didn’t build AI into the putter. Plus, we don’t think it is legal)

SWING: Golfer

EASY. Let the putter set you up, then simply swing. As you play more, your body will build this muscle memory to further increase consistency and improve putting.

SIDE EFFECT: The putter looks weird. That’s OK.

OUR MISSION: BUILD A PUTTER THAT MAKES PUTTING EASY.